In everyday life, our senses typically rush about past objects, faces, images, sounds, smells in an uncontrolled way. Mentally, we're churning through advertising, news, info, info-tainment, and enter-tainment (see 'Media Matrix', 6 March 2014). Advertising alone keeps coming up with new ways to pull us, grab us. Check out this video: http://www.wimp.com/hiddenmessage/ The question is: if this ad technique is being used to help children, where else is it being used?
We're absorbing more than ever, in ways we're not even aware of. It's fair to say that the outer demands on our attention are intense, at times overwhelming.